Can I copy my competitors' CSR initiatives ?
A few months ago, while taking part in a meeting between professionals committed to CSR in Lyon, I was surprised to hear the virulent feedback from a few people in the group: “but of course it's normal to steal concepts !” So I asked myself whether this principle was compatible with CSR, mobilizing my network of the world's most creative countries - Sweden, the United States and England - to get an international opinion on the matter.
September 5, 2024